The Power of Voice and Visual Searches
The year 2025 brings new trends that are changing the way consumers search for and buy products online. Among the most important innovations are voice and visual search, which are completely transforming the way customers look for products and make purchasing decisions. For e-commerce, it’s no longer just about simple text-based product searches—now we’re in an era where voice and visual searches are becoming key tools in the decision-making process.
These innovations allow users to find what they need faster, while also experiencing a whole new dimension of online shopping. Voice search is gaining popularity due to its convenience and speed, while visual search opens the door to a more intuitive and personalized experience.
Adapting to these new technological trends is becoming crucial for maintaining competitiveness in the market. Voice and visual searches not only make it easier for users to search but are also drastically changing how brands communicate with their customers, opening up numerous possibilities for optimizing and improving the user experience.
The Power of Voice Searches
More and more users are relying on smart assistants for voice search because this method is faster, more convenient, and allows them to get relevant information without typing. Therefore, e-businesses must optimize their content for this type of search to be more visible and relevant in search results.
Voice searches often involve queries that differ from traditional text searches, as users tend to ask direct questions. Optimizing content for voice search requires adapting keywords to conversational language and using phrases that answer consumers’ specific questions.
Visual Searches – A New Dimension of Shopping
On the other hand, visual searches are becoming increasingly popular thanks to advanced image recognition technology. Instead of searching for products through text, users can now take a photo of an item and get results about similar products, prices, and can quickly find e-commerce sites offering the product they’re looking for.
Visual search is particularly important for industries like fashion, furniture, or home décor, where the appearance of the product plays a key role in purchasing decisions. Brands that optimize their images for visual search can significantly increase traffic and attract more customers.
Mobile devices have undoubtedly become the dominant tool for searching in any form. In 2024, over 70% of online searches come from mobile devices, and this trend will continue to grow. Voice searches are especially popular on mobile platforms because they offer users speed and convenience—simply asking their phone a question without the need to type. For brands, this means that optimizing mobile platforms is no longer an option but a necessity.
How Can Brands Leverage This Trend?
Voice and visual searches are changing the way users access information and products. Brands that want to stay competitive must optimize their websites and content to cater to these types of searches. This includes creating content tailored to voice queries and using high-quality, optimized images for visual searches.
Unlike traditional text searches, voice searches tend to be more natural and often longer, as users ask direct questions. For example, instead of typing “best running shoes,” users might ask, “What are the best running shoes in 2024?” This search method requires brands to optimize their content to answer these types of questions with specific responses.
One key step in content optimization is creating rich snippets, which allow information to be displayed in direct answers, often the ones voice assistants use to respond to user queries. E-commerce businesses that implement this technique will see an increase in organic traffic.
Additionally, brands should focus on the user experience to make the search process, whether voice or visual, as simple as possible. Voice and visual searches are, without a doubt, among the most important innovations in e-commerce in 2025. They are changing how users search for products and services, and brands that adapt to these trends will have a competitive edge in the market.
