The busiest time of the year for most (online) stores is rapidly approaching. The fourth quarter is packed with special occasions. It’s that time of the year when people increase their consumption. Thanksgiving Day, Black Friday, Cyber Monday, and the Christmas Season are dates where online retailers make a big part of their yearly revenue. In 2020, 186.4 million people in the United States spent $34.4 billion in what is known as Cyber Week (the five days including Thanksgiving, Black Friday, and Cyber Monday). This amount represented a stunning 20.7% increase on a year-to-year basis. Online purchases achieved a historical record of $10.8 billion.
Although Thanksgiving, Black Friday, and Cyber Monday come from the US, they are quickly catching up worldwide. Consumers in different countries are already planning their holidays. After a long time in the COVID state of emergency, people now want to celebrate more than last year. In many cases, this translates to planning additional gifts and purchases. The statistics show that people are quickly getting holiday fever. This time brings new opportunities for e-commerce businesses.
Personalised Packaging Can Help You This Holiday Season
People’s willingness to increase their expenditures during this holiday season means the competition among online retailers will be high. Clever retailers seek alternative ways to differentiate themselves. In a previous post, we presented five reasons for personalised packaging. This product feature can be a decisive factor for your success in this holiday season.
Is packaging that big of a deal? In a survey conducted by Smithers, 58% of consumers reported that they would only buy a product if the packaging were intact. According to Ipsos, 72% said a product’s packaging design often influences buying decisions. As much as 67% said that packaging materials also play a decisive role in their purchasing decisions. The package’s colour, branding, and tactile feeling all play a pivotal role in the first impression your product has on the customer. Unboxing a new article is a conclusive moment in the purchasing experience.
At SMS Fulfillment Solutions, we use a comprehensive approach to help our customers get the most out of this holiday season. Our experts are constantly researching for the most advanced, safe, and environmentally friendly packaging materials. Provide an unforgettable experience to your customers. Our experts will help you figure out the most attractive way to personalise the package of your products. We take care of your fulfillment needs, ensuring that your products are impeccable when getting to their destination.
