Oh, Valentine’s day!
February 14th, right after Christmas and New Year, is one of the most popular gift-giving occasions. It is when people, regardless of their budget, find a way to express their love and care by buying lavishing gifts for their loved ones. The event is worldwide but mainly advertised within the markets of America and the UK.
Valentine’s Day is always a signal for marketers to do their best in promotional activities and targeting. Nonetheless, according to SACBEE, this year, people are hesitant to overspending due to uncertain political situations, taxes and many other fixed costs that may change. But, on the other hand, Entrepreneur claims that this holiday hasn’t lost its momentum because in 2016, sales reached an all-time high.
We will unveil a flood of sweetheart deals that big online retailers have prepared for their consumers and how they have capitalized on peak sales. The list will showcase four e-shops as well as four distinctive categories that are all-time popular as Valentine purchases.
1. Food – Marcs & Spencer
Amongst the very best in food gifts customised specifically for Valentine’s Day is Marks & Spencer. This product category is relatively new in comparison to their core focus, which is wearing – clothing, yet their laser-focused customer target is impeccable. Keeping pace with what is trendy and whether it is an attractive product is most significantly their strong side. Examples of dietary products, attractive cartoon-inspired product lines for males, and “Star Wars”, to name a few.
Today they have given a wide spectre of offers, from chocolates in different packaging, biscuits, complimentary flowers, flourishing boxes, champagne and wines.
2. Trendy clothing – Net-A-Porter
This specific online shop has benchmarked itself with excellent user experience. By obtaining high-end brand names and trendy must-have products, they have succeeded in being listed within suggested online shops by numerous respected magazines.
3. Cosmetics – Sephora
Every girl’s desire and also a man’s necessity. Cosmetics are something that all people need constantly because there are numerous items listed, from perfumes and make-up and different segments for hair, body, etc. All genders and age groups use it for their own purpose with the most distinctive budgets, which gives greater scope to someone who wants to buy the product.
Sephora, one of the biggest e-commerce cosmetic shops, has created a Valentine’s line and theme-selected products that would be perfectly bought as a gift for the significant other.
4. Lingerie – Journelle
As a sub-category of clothing, it is highly popular amongst women throughout the year, with the emphasis when festivities come. Designers pay extra attention to this and push as frequently as they can with all different themes, from Valentines to New Year’s to celebrity-inspired and many others.
