With the rise of online shopping, pet owners are increasingly turning to the internet for their pet-related needs, with a significant increase since the Covid-19 pandemic. It’s convenient and hassle-free. You can compare prices online and choose the preferred delivery method and time. The pet supplies e-commerce market is rapidly growing, with new opportunities and challenges emerging for brands and retailers looking to capitalise on this trend.
E-commerce pet supplies market globally
In 2020, the global pet care e-commerce market was valued at $38.36 billion, with Europe being the major market. Euromonitor International, a market research company, reported that the e-commerce channel’s global pet care market share increased from more than 10% in 2017 to over 20% in 2020.
- There are likely over a billion pets worldwide – Europe: 92M dogs, 113M cats China: 74M dogs, 67M cats U.S.: 85M cats, 63M dogs.
- Pet ownership is rising globally – In 1988, 56% of Americans owned a pet, which has risen to 66% in 2023.
- Expanding middle class is driving pet population growth – Disposable income is the main factor in fast-advancing countries.
- Pet ownership leads to improved human health outcomes – Improved mental health, increased activity, and greater exposure to germs.
Fulfillment and business success
Almost every household worldwide has a favourite living being – a pet- and about 90% of pet owners consider their pets to be family members. There is where the need for a trustworthy fulfillment partner in the pet supplies industry takes place.
In today’s competitive and challenging world, the success of your e-commerce business can hinge on whether your warehouse operations are productive and efficient enough to meet your expectations and those of your clients. One way to measure the effectiveness of your warehouse operations is to perform an evaluation: a systematic review of the warehouse functions, looking for possible improvements in efficiency and service.
There are fulfillment companies that promise to do a great job, and then there are companies that really keep that promise.
SMS Fulfillment Solutions has proven over and over that it can respond to clients’ business logistic needs and personal attention to shipping and packaging needs and concerns efficiently and timely. Our partnership is crucial in the world of continued high-level customer expectations.
From traditional logistics to flexible and automated e-commerce fulfillment
The welfare of your pet – if you have one – is probably one of your biggest concerns. It can go from entertaining your cat or dog with a treat to helping it relax and recover its appetite or even relieving it from pain. Last week, we were visited by one of our clients, a dog food and accessories retailer – Tuf Cookie. The client was able to experience the processes and operations within a warehouse firsthand.
“First of all, I would like to say that I really enjoyed visiting the warehouse and meeting all of you. It was a great experience!”
Let’s discover together the beginnings of this company, which aims at the big European markets with the help of SMS Fulfillment.
From the beginning of the adventure, Tuf Cookie was very popular, and they quickly realized that their current logistic solution was not optimal. E-commerce retailers are looking for flexibility and automation to focus on their growth.
A more ”traditional” and manual solution is possible when you fulfil fewer than a thousand monthly orders. But beyond this threshold and with internationalization as a goal, opting for a more flexible and automated logistics setup is necessary.
“After contacting several providers, SMS appeared to be the best solution thanks to our ease of use, intuitive platform, complete offer, and the no minimum order.”
Scalable and customized logistics with SMS Fulfillment
Our client was looking for a more scalable logistics solution that would allow the company to continue to grow while keeping track of every step of the supply chain and intervening at any time. It was also necessary to find a partner capable of integrating their custom-made online store to automate everything to avoid errors and gain speed.
SMS’s digital fulfillment solution allowed them to save precious time and be more reactive – reactivity is the key for any growing e-commerce company, especially in such a competitive and changing environment. In addition to digitising the logistic process, the client can count on fast fulfillment and order processing (picking & packing), optimal inventory, and returns management that is transparent and visible on the intuitive customer dashboard.
“Another essential advantage for pet care products fulfillment is the possibility to make manual orders, especially for sending to journalists and influencers that can be managed directly via the back-end.”
Last but not least, Tuf Cookie’s customers are the most delighted with the partnership. Using a logistics partner for order processing, the company now offers optimal shipping conditions to its customers and reduced costs. On top of that, the automated integration system eliminates manual errors and therefore offers faster shipping – good reasons for customers’ delight.
Cooperation with SMS also allows them to be more reactive, especially for customers who want to change details in their order: “We can take over at any time and make the changes quickly without manually interacting with the picking/packing teams“.
