E-commerce is an industry that is constantly changing. Its fast-growing technologies and trends are leaving behind a traditional street-side business. From the safety of home, people rely more on their online stores and fast shipping.
This blog will present some of the essential e-commerce trends in 2022.
Green delivery & sustainable packaging
Since there has been a massive increase in online orders, there was also a vast amount of carbon emissions. Some companies have started to reduce their carbon footprint. Other companies have already begun to use environmentally friendly delivery services, like bicycle couriers and delivery with battery-powered vehicles.
It is also essential to use eco-friendly packaging materials that can be recycled and reduce the amount of those materials.
SMS Fulfillment Solutions follows the newest e-commerce trends using sustainable packaging and green filling. We use eco-friendly, safe, and the most advanced materials.
Customised fulfillment solutions and personalised packaging
It is very important to be flexible and meet customer needs. The time of “one size fits all” has passed, especially if we look at our purchasing habits. We all tend to have some personalized shopping experience. Precisely, this is what’s pushing online retailers to adjust their business models to offer some customization for end customers. Small businesses can create one-of-a-kind supply chains for better growth and connection globally with personalization.
With cutting-edge technology tools, companies can make the user experience more personal. Web apps use machine learning to learn more about customers, where they live, and their points of interest so the app can make the perfect offer to each customer. It is predicted that this trend will grow in 2022.
Personalised packaging is a new e-commerce trend that will continue in the following years. Customers receiving a personalised packed item makes them feel special, showing that the company cares about its consumers. Those packages should still be made from eco-friendly materials that we mentioned before, but they should have a personal stamp that will stand out from the competitors.
We take outstanding care of our clients, creating personalised packaging and making the user experience unforgettable.
New technology and e-commerce
With AR and VR came a whole new world and possibilities. Nowadays, those technologies can be used in everyday activities. Using AR and VR tools, people can scan their home or office and apply any product from the store to see how it will fit in the new environment.
People have also begun to use voice search on their mobile devices and interact more with an online personal assistant. This will expand voice commerce in everyday use. Voice commerce can buy things using your voice and a smart device connected to the internet. With voice commerce, shopping is more direct, and it takes less time to find desired items. That way, customers are more satisfied and have much more fun during shopping.
AI is used in every aspect of life. Many brands have introduced their AI assistant to make shopping more personal and accessible for customers. They use machine learning to deliver a smooth user experience. Chatbots can recommend products and give helpful information like shipping costs or upcoming sales.
Social media e-commerce trends
Today, we have many platforms to choose from, like TikTok, Instagram, Facebook, and Snapchat. The average user spends about two and a half hours on social media every day. That’s why many brands, besides their web and app stores, also have a shop on social media.
Shopping this way makes the experience more interactive. When someone buys an item, they can instantly share it on social media and get likes and comments. Also, consumers can review other comments about products they want to buy or interact with the brand directly.
Mobile payment methods
This way of payment is also called a digital wallet. If consumers want to use a mobile payment method, they must download software and link it to the credit card; that way, the phone app is connected to a bank account. For e-commerce, this is important because it is a very easy way of payment. The other advantage is security; the customers can check out without handing over any details. Apple Pay, Google Pay, Venmo, and Samsung Pay are the most popular mobile payment methods.
The New Year will introduce some new and exciting e-commerce trends. It is essential to follow them up to improve your business strategy. It is also important to listen to your clients and always be ahead of the competition.
